Advertising - Image bank

I like this surreal style of photography involving the ingredients of food and the outcome. The cheese grater is an extremely clever and fascinating tool used to convey the past and the present. Having somebody grate cheese and then having goldfish cheese crackers falling out the bottom looks as though they are being grated from the cheese. This compliments the slogan "baked with real cheese" because it is visually evident that the slogan is correct. It's also a fun photograph and is interesting to look at instead of just photographing a group of goldfish cracker packets for example. The surreal approach is admirable and inspirational. The overall photograph has been constructed well and the formal element colour has been grouped with complimentary colours; they have an autumn theme - khaki, burgundy and mustard - which could convey how they are the perfect snack for the colder weather or that they are being released this Autumn. Many different interpretations of connotations could be made through the use of the colours in this photograph which is why it is my most loved formal element.

This photograph has humorous elements involved in it through using the shapes of certain popcorn as people with their arms up holding a jar. There is half of a bowl of popcorn in the left hand side of the frame to compliment the white cheddar seasoning in the Club House packaging. The beige and light yellow colours all mix together successfully as these are the colours of popcorn along with white cheddar cheese; so this formal element has been used effectively in this piece. The top of the jar is being carried towards the bowl of popcorn; this represents the contents of the jar being the toppings for the bowl of popcorn. If it was being carried the other way the photo would appear less inviting. There is an intense blur surrounding everything but the popcorn and Club House jar allowing for these features to stand out as these are what's being advertised in the frame. This photograph is a cropped version of a whole magazine page and in the un-cropped version there is a slogan at the bottom of the page which reads "popcorn prefers Club House" which portrays this brand as being the perfect toppings for a light enjoyable snack. The picture advertises a certain flavour of the brand whilst the slogan advertises all of the flavours; which is a clever technique used to get a message across to an audience visually and verbally.

This is a beauty photograph advertising Clinique chubby sticks in a variation of pink tones. There is a plum colour, hot pink, light red and cherry pink. These lip products have been scattered in the frame, flying solo and doubling up on top of each other. There are then some macaroons surrounding the chubby sticks that appear to be the same colour as some of the lip products. The macaroons have a glossy effect on their top layer to match the glossy glow on the balm of the chubby sticks which exaggerates the overall glossy appearance in the picture. This is effective because the photograph looks attractive and feminine, as it should. There aren't as intense shadows beneath the products and the white background is bright, suggesting that high key lighting could have been used to add to the flattering appearance of the picture. The bold colourful colours in this photograph could have the connotation of how make up products can bring colour to your appearance, literally and mentally. If someone has a bright lipstick on, they'll feel bright on the inside which can affect their mood. This could then link to the bright macaroons as being a physical example of how to feel bright on the inside; eating the confectionary in this piece. I also like this photograph because it doesn't just advertise one thing, but two things in one piece - which is something I want to do in my project rather than focusing on one topic. 

This is another extremely interesting piece of photography that I found online featured in a magazine. It again has a white background in order for the bright red Doritos packet to stand out in the centre of the picture. The flavour on the packet reads "nacho cheese" which is part of the mexican food family just like Tacos; which is the item of food coming out of the Doritos packet. All of the colours in this piece; red, orange, yellow, red and green, all blend effectively together. The "NEW!" featured at the top right of the picture is in blue writing in order to be one of the first thing the audience look at as it doesn't blend in with the rest of the image. The surreality of the tacos emerging from the open Doritos packet look as though this is the outcome of opening the packet; the crisps have the potential to create a tasty Tacos lunch. It could be an ingredient for the tacos, or it could be tacos flavoured crisps. I can't make an accurate observation of the photograph which could perhaps be a negative when it comes to advertising photography as it could confuse the audience, however the overall interesting appearance of the tacos emerging from the crisp packet is inspirational for me. 

This is a perfume advertisement I found in a magazine online. The perfume is called Amouage, and it has a slogan to go with it - "fragrances that pay tribute to the art of perfume making". This slogan would match effectively with the appearance of this advertisement, as there are clouds of multicoloured powders circling around the top of the bottle. They look like watercolours mixed together without being blended, which would emphasise the word "art" in the Amouage slogan. Amouage calls the fragrance a chypre oriental with a "rich floral heart intensified by a dark and destructive accord resonating with the tumultuous unknown". Its top notes include bergamot, cinnamon, chilli and pepper; its heart includes rose, narcissus, jasmine, frankincense and labdanum; and its base notes include vanilla bean, frankincense, benzoin, castereum, patchouli, oak moss and leather. This combination of smells mixed up in this product would explain the mixture of colourful powders included in the advertisement, as it can be viewed as being visual evidence of what the insides of the perfume could look like if it wasn't mixed into a liquid. The colourful appearance would immediately attract an audience, and the slight reflection beneath the bottle is delicate which makes the packaging and overall image flattering. Formal elements have been used in this photograph to create a unique and successful advertisement; colour, pattern, shape and reflection.

This is a photograph of Venice called "The Bridge of Sighs" which has been taken directly in the centre of the bridge in order to create a sense of depth in the image. Selective colour has been used in this photograph which is a technique people explore when they want a particular element of a picture to stand out and be the focal point of the piece. The red boat amongst the black and white surroundings convey the method of transport people have to use when travelling around Venice, as it is on water. It is known by several names, one of which is the "Floating City". This is due to the fact that the city of Venice consists of 118 small islands connected by numerous canals and bridges. Boats replace cars in this location which is a very different and unique way to travel in comparison to the norm. If this picture was used to advertise Venice, then already the audience would see the beauty of the city, know how to travel in it and get a taste for what they could explore whilst on a boat. It is a beautiful piece of photography and instantly captures the stunning scenery and individuality of Venice; perfect for being used for advertising.