Advertising - Image bank

I like this surreal style of photography involving the ingredients of food and the outcome. The cheese grater is an extremely clever and fascinating tool used to convey the past and the present. Having somebody grate cheese and then having goldfish cheese crackers falling out the bottom looks as though they are being grated from the cheese. This compliments the slogan "baked with real cheese" because it is visually evident that the slogan is correct. It's also a fun photograph and is interesting to look at instead of just photographing a group of goldfish cracker packets for example. The surreal approach is admirable and inspirational. The overall photograph has been constructed well and the formal element colour has been grouped with complimentary colours; they have an autumn theme - khaki, burgundy and mustard - which could convey how they are the perfect snack for the colder weather or that they are being released this Autumn. Many different interpretations of connotations could be made through the use of the colours in this photograph which is why it is my most loved formal element.

This photograph has humorous elements involved in it through using the shapes of certain popcorn as people with their arms up holding a jar. There is half of a bowl of popcorn in the left hand side of the frame to compliment the white cheddar seasoning in the Club House packaging. The beige and light yellow colours all mix together successfully as these are the colours of popcorn along with white cheddar cheese; so this formal element has been used effectively in this piece. The top of the jar is being carried towards the bowl of popcorn; this represents the contents of the jar being the toppings for the bowl of popcorn. If it was being carried the other way the photo would appear less inviting. There is an intense blur surrounding everything but the popcorn and Club House jar allowing for these features to stand out as these are what's being advertised in the frame. This photograph is a cropped version of a whole magazine page and in the un-cropped version there is a slogan at the bottom of the page which reads "popcorn prefers Club House" which portrays this brand as being the perfect toppings for a light enjoyable snack. The picture advertises a certain flavour of the brand whilst the slogan advertises all of the flavours; which is a clever technique used to get a message across to an audience visually and verbally.

This is a beauty photograph advertising Clinique chubby sticks in a variation of pink tones. There is a plum colour, hot pink, light red and cherry pink. These lip products have been scattered in the frame, flying solo and doubling up on top of each other. There are then some macaroons surrounding the chubby sticks that appear to be the same colour as some of the lip products. The macaroons have a glossy effect on their top layer to match the glossy glow on the balm of the chubby sticks which exaggerates the overall glossy appearance in the picture. This is effective because the photograph looks attractive and feminine, as it should. There aren't as intense shadows beneath the products and the white background is bright, suggesting that high key lighting could have been used to add to the flattering appearance of the picture. The bold colourful colours in this photograph could have the connotation of how make up products can bring colour to your appearance, literally and mentally. If someone has a bright lipstick on, they'll feel bright on the inside which can affect their mood. This could then link to the bright macaroons as being a physical example of how to feel bright on the inside; eating the confectionary in this piece. I also like this photograph because it doesn't just advertise one thing, but two things in one piece - which is something I want to do in my project rather than focusing on one topic. 

This is another extremely interesting piece of photography that I found online featured in a magazine. It again has a white background in order for the bright red Doritos packet to stand out in the centre of the picture. The flavour on the packet reads "nacho cheese" which is part of the mexican food family just like Tacos; which is the item of food coming out of the Doritos packet. All of the colours in this piece; red, orange, yellow, red and green, all blend effectively together. The "NEW!" featured at the top right of the picture is in blue writing in order to be one of the first thing the audience look at as it doesn't blend in with the rest of the image. The surreality of the tacos emerging from the open Doritos packet look as though this is the outcome of opening the packet; the crisps have the potential to create a tasty Tacos lunch. It could be an ingredient for the tacos, or it could be tacos flavoured crisps. I can't make an accurate observation of the photograph which could perhaps be a negative when it comes to advertising photography as it could confuse the audience, however the overall interesting appearance of the tacos emerging from the crisp packet is inspirational for me. 

This is a perfume advertisement I found in a magazine online. The perfume is called Amouage, and it has a slogan to go with it - "fragrances that pay tribute to the art of perfume making". This slogan would match effectively with the appearance of this advertisement, as there are clouds of multicoloured powders circling around the top of the bottle. They look like watercolours mixed together without being blended, which would emphasise the word "art" in the Amouage slogan. Amouage calls the fragrance a chypre oriental with a "rich floral heart intensified by a dark and destructive accord resonating with the tumultuous unknown". Its top notes include bergamot, cinnamon, chilli and pepper; its heart includes rose, narcissus, jasmine, frankincense and labdanum; and its base notes include vanilla bean, frankincense, benzoin, castereum, patchouli, oak moss and leather. This combination of smells mixed up in this product would explain the mixture of colourful powders included in the advertisement, as it can be viewed as being visual evidence of what the insides of the perfume could look like if it wasn't mixed into a liquid. The colourful appearance would immediately attract an audience, and the slight reflection beneath the bottle is delicate which makes the packaging and overall image flattering. Formal elements have been used in this photograph to create a unique and successful advertisement; colour, pattern, shape and reflection.

This is a photograph of Venice called "The Bridge of Sighs" which has been taken directly in the centre of the bridge in order to create a sense of depth in the image. Selective colour has been used in this photograph which is a technique people explore when they want a particular element of a picture to stand out and be the focal point of the piece. The red boat amongst the black and white surroundings convey the method of transport people have to use when travelling around Venice, as it is on water. It is known by several names, one of which is the "Floating City". This is due to the fact that the city of Venice consists of 118 small islands connected by numerous canals and bridges. Boats replace cars in this location which is a very different and unique way to travel in comparison to the norm. If this picture was used to advertise Venice, then already the audience would see the beauty of the city, know how to travel in it and get a taste for what they could explore whilst on a boat. It is a beautiful piece of photography and instantly captures the stunning scenery and individuality of Venice; perfect for being used for advertising.

Image bank - High key lighting

High-key lighting is a style of lighting for film, television, or photography that aims to reduce the lighting ratio present in the scene. This was originally done partly for technological reasons, since early film and television did not deal well with high contrast ratios, but now is used to suggest an upbeat mood.

With high key lighting photography, this breakfast/dessert food has been able to be conveyed attractively, making this snack look appetising and tasty. The additional drop of maple syrup being poured over the waffles looks glossy and filled with a sweet taste as it gently forms a few thick puddles besides the bottom of the waffles. They also look appealing because they have been cut into just three cubes, which doesn't overpower the audience when they look at the image. A small portion of waffles have been gathered instead of having one large waffled be photographed as this could look less inviting to a viewer because it might look like too much; especially with all of the added toppings. By having a few waffle cubes and a slight drizzle of syrup makes the dish look light and tasty, enough to encourage someone to go out and now perhaps buy a packet of waffles.

With this landscape picture of 6 penne pasta tubes high key lighting has been directed  from behind them, leaving them darker at the bottom side of the frame and brighter at the top. There are only very faint shadows beneath some of the tubes which illustrates how the lighting technique has been used correctly.  The variety of pasta colours are what makes this image look attractive, as they are all light colours which also look very autumnal; consisting of light orange, dark brown, beige, mustard, light burgundy and light khaki. These colours could possibly represent a new brand of pasta being released "this Autumn" or something. There is a pattern of them, with a variety of shapes, and the colours are all complimentary, therefore displaying a successful use of formal elements.

This is a simple photograph of scattered hundreds and thousands pouring out from a paper cup. The cup has been put on its side in the right hand side of the frame whilst the rest of the confectionery has been sprawled across the remaining of the frame. Because the subject is on a table, the whole frame is able to be filled with the subject. I like the sprawl of the hundreds and thousands across the frame as the pattern is muddled up rather than being precise. I'm not too keen on the shadow that has appeared on the right side of the cup and then beneath it as this takes away the appeal of the high key lighting effect. In this photograph, the contrast between the white background and the colourful confectionery is apparent, more so than if the background was black, as the darker hundreds and thousands would have blended in. 

This is another confectionery photograph that I  am inspired by incredibly for my advertising project.  I've framed the image as a portrait which allows the plate of pancakes and the forkful of pancake slices to both remain in the composition. It is most certainly the combination of colours that makes this photograph stand out against the white background. It makes the pancakes look even more tasty than they would usually as I find multicolour appealing, especially when they are incorporated in a yummy dish. The drizzle of syrup that's being shared between the pancake pile and the fork is an effective element to this piece as it conveys why the fork is so high up in the frame instead of closer to the pancakes, making the wasted space in the frame less evident. 

As I also want to explore make up and feminine products in photography I wanted to look at some images that explore mixing these colours together as I enjoy this formal element the most. In advertising, colour is always evident in the majority of most pieces as this is something that will draw a person in. Colour attracts the consumer the most, so the more there is, in my opinion, the more attention the photographer will attract if it's featured in a piece. The nail varnish that this lady is wearing corresponds with the colours on her face. This was a good decision made by the photographer because it makes the overall image look more complete. There has also been a light placed behind the left and right side of the model's hair. This light has made the details in her hair stand out which makes it more of an effective composition than if her hair hadn't been lit from the back. 

This is more of a product based photograph where a NARS contour pallet, concealer and brush have been captured in a slightly grouped composition on top of the contents. Strokes of powder have been smudged on the table along with strokes of concealer, and then the products have been placed on top in order for the image to convey how these products were the ones that created the mess. Placing the products on top of the mixtures makes the photo look more whole than if the products were situated in different segments of the frame. The strokes and smudges blend well with the products which is why I think this overall image is a successful one. The piece has been shot from a birds eye view meaning that there hasn't had to have been any infinity curve between the table and the backdrop in order to achieve the bright white background that it has as the framing is 2D instead of 3D.

Image bank - Multiple Exposure

In photography and cinematography, a multiple exposure is the superimposition of two or more exposures to create a single image, and double exposure has a corresponding meaning in respect of two images. The exposure values may or may not be identical to each other.

Trees and forest related features are always a very interesting picture to use in a multiple exposure piece. Because of the gaps in the branches, it makes the effect look a lot like the person is missing parts of them. The gaps allow for the piece to look a lot more broken up rather than thick and filled. If the man and woman's shape was filled with a block image, I don't think it would look as effective as having dispersed branches and leaves everywhere. I like the autumn colours in these images; consisting of yellow and burgundy and brown and green, which displays this formal element as being used successfully. The overall pieces are successful because they are simplistic. The model's have a blank expression on their faces, which could perhaps suggest the viewers are to just admire ad appreciate this photography technique rather than thinking too much about it.

This is another multiple exposure piece of photography that includes leaves/bushes as the second image. This one has more of a deeper message behind it as the model's features are not evident in the face. All the viewer is able to see are leaves stemming out from the outline of the subject's profile. Therefore the formal element shape has been used effectively in this photo. The leaves also outline the subject's forehead and also their neck without the defined line; this conveys that this naturalistic picture of leaves and stems forms  most of the person's face, perhaps suggesting that the model has a connection with the outdoors. It could be a large part of their life, so much so that this style of photography is able to convey it as being something that makes them who they are e.g. they might work in a garden or in the countryside. I like that the photographer has stuck to just one colour; green, with a variety of shades and tone exploring further formal elements.

This is another favourite one of mine. I admire everything about this piece as I think it was constructed beautifully and makes the overall photograph a strong piece. The viewer is able to see a clear defined outline of the model against the white background, and the sunset photograph mingles perfectly with her outline. There isn't a boring part in this image because there are evident clouds, mountains and land, which are all peaceful areas/conditions. This compliments the subjects peaceful pose; she's simply resting her finger on her lip and starring gently out into the distance. She could perhaps be looking at the landscape that has been used to construct this picture; this would be a clever message because it would mean we are able to look at what she's looking at, whilst also looking at her. The soft autumnal colours were also a successful combination of tones, along with the formal element depth featured in the landscape picture.

I rarely see a multiple exposure duo photograph, so spotting this one in the assortment I found online meant that it stood out. Their bodies fill a pleasant amount of the frame, as they are situated in the centre which means the white background is the perfect framing. You are able to faintly see the male and females eyes, noticing their intense gaze into one another's eyes. This is also complimented through the shape of their bodies - as it can be seen as them both forming a heart shape together when you look at both of their connected outlines. This shape representing love matches their loving stare, which was a clever decision chosen by the photographer. I also like that it is their skin and hair that mostly consists of the second image, rather than their clothing - allowing for the multiple exposure to be less intense and more so just the right amount. After seeing this one I am most certainly interested in using two or more people/things when creating a multiple exposure photograph in my project.

It is evident in this piece that you don't need to use just faces or people to create multiple exposure photography. Hands are also a photogenic feature on the body to use. This piece is extremely interesting. It is almost like there is a dream happening in the palm of hands. This could have the connotation of God holding the control over someone's dream, which would also link to there being a heaven, which is what this picture looks like (a boy above the clouds in heaven). There are many connections in this piece between God, religious belief and dreams. It also being in black and white means that the dream could perhaps be a dark negative one. If the photo was bursting with colour it would immediately be portrayed as positive; therefore the formal element colour has once again been considered in this piece.

Image bank - Slow Sync

When using Slow Sync, your camera will use both a flash and a longer shutter speed, which can be great for creative movement effects - capturing a sharp photo of your subject and blurred background.

In this slow sync photograph, the motion of the dress is clear and stands out in the right side of the frame. The formal element movement has been used perfectly in this picture as it flows from the blur to the remains of the girls dress. The green tones contrast effectively with the dark phthalo blue backdrop, which are fresh colours. The colour blue has also been used in this picture which has the connotation of peace, and ballet is an extremely peaceful sport to watch. From the position of the girls arms, and the costume she's wearing; the audience would assume she was a ballet dancer. Through the slow sync technique, a more beautiful photograph has been captured instead of having a picture of  just the girl in her dress with no blurry glowing movements; composition was used extremely well and overall it is, in my eyes, a stunning piece of photography. 

I really like this slow sync photograph for many reasons. The slow sync technique has been used in order to show a visible process of movement. Four blurred images of the knife are coming down on the more clearer defined knife to show it's start to finish steps. The top knife is clearer than the middle three because the middle three represent the knife in motion, it isn't as still. Having this slow sync technique being used for the movements of the knife makes the slashing effect appear more aggressive. The saturation of the red apple has also been increased to make this fruit appear more vibrant, allowing it to contrast more effectively with the silver knife. Overall, this slow sync technique is inspiring for if I was to perhaps capture the process of "food preparation" in my project. 

This black and white photograph appears more simplistic; because there is no eye catching colours. Because of the pictures neutral appearance, it makes the slow sync effect appear as the most important feature. It is clear that someone has swiped an ace of spades card from the top left side of the frame down to the bottom right hand side, in order to have the motion of the cards movement look slick and stand out against the black backdrop. I like this picture because the card at a stand still looks as though it hasn't even been moved around in the frame, which shows that the slow sync technique was  a successful one. The clear contrast in this piece is having the white card in front of a black backdrop in order to help it stand out. 

The moving motions of the star flyer in this picture appear extremely fast paced; which is evident in the lights that are in the form of lines. Lines are an important formal element in this photograph, because it shows the movement of this fun fairground attraction. They are also in the form of a pattern, which is again another formal element in photography. There are only two visible people sitting in the chairs of this ride, and one of them has their hanging legs in different positions which adds to the moving process of this picture. It is a very chaotic photograph, but also filled with positive energy, and has been composed well, but not great. There could have been a bigger frame to fit more of the subject in, rather than having just a few swings.

This is my favourite slow sync photograph out of them all. The dancers have stuck to just the centre of the frame, which enables them to be the centre of attention in the picture. There is no blurred motions surrounding them; it's all happening in the middle. The camera was most likely set at a 4 or 5 second shutter speed so that the dancers could perform a decent chunk of dance routine within a time limit. If it was set at a 2 second shutter speed, only 2 seconds of their performance would have been captured. But with a higher shutter speed, they were able to perform a spin and a bow; along with holding the bow there to make this segment the most defined in the frame. The lady being dressed in red was an extremely clever decision, because this colour has the connotation of love and passion (which are things that dancing involves). Also, red contrasts beautifully with black, which is why her and her dance partner stand out so well against the background.

The slow sync technique in this picture has been put on an extremely low shutter speed as there is only a small movement in the boy's skate boarding. The viewer is able to see an inch of his moving board by looking at the wheels. An intense blur surrounding the boy allows for the subject of this photograph to stand out. As there isn't much of the slow sync technique featured in this piece because of the slow shutter speed, the blur adds to the moving appearance that has a very large impact on this overall piece as without the blur their wouldn't be much evident movement in this picture.  

Image bank - Multiple flash

Multiple flash is a flash technique where you fire the flash several times to increase the exposure allowing a smaller aperture to be selected.

Multiple flash photography allows for a moving object to be documented in one frame. The flash illuminates the subject in order for it to stand out against a background; a black background in a studio or a background at night time is most often used for this style of photography to create the most successful and effective outcome. The viewer can see in this photograph that the dancer has started from the right side of the frame and performed a cartwheel towards the left side of the frame. Her starting position blends with every movement she makes, which is blurred, allowing for each position of hers to flow naturally onto the next one. Her strides are evident from where her hand starts from the top and falls down, and then her finishing position is more clear and bold because the dancer has remained still at this point of the picture. I admire the contrast of blue against the black background because it's a very eye catching colour, and was a successful choice when using this formal element. The whole of the frame has also been filled which completes the look of this image as there's nowhere else for the viewers eye to wander to, except the bright and luminous moving figure.

This picture could be interpreted as an illusion. The female figure positioned in the middle of the frame with her back to the camera is still, yet it is her prop that seems to be conveying the formal element movement. Her wings, on both sides of her body, are flowing in the motion of up and down. There is however no extreme blur, just a very intriguing pattern between the symmetrical wings. It looks as though her wings have been captured using the multiple flash technique from first glance, and I find this very interesting. Like the above image, blue has been used as the main colour in this piece. A variety of blue tones bounce off of the black backdrop and allow for the subject to pop out of the picture more. With any bright colours I think that they would work exceptionally well in images like these, not pastel tones.

This is most certainly one of my favourite photographs out of the six. It is completely different to the others, despite the similar athletic motion such as hitting a ball with a tennis racket. There is all types of movement featured in this overall image. The formal element has been illustrated brilliantly in this piece, as the sequence that the racket undergoes is documented from the bottom of the frame right up to the top, and curved round in order to demonstrate the swing. There is three balls featured in this image, of course there is just one ball that is being hit, but the ball allows for the viewer to see what way the racket is being swung. Having everything but the background in luminous white was a clever decision from the photographer because this is an excellent monochrome piece and conveys the most effective contrast in comparison to the colourful subjects in the other photographs. The pattern of the rackets movement is a very appealing one, as it's also flowing in a curved line - these are two formal elements that stand out in this piece, alongside movement. 

This multiple flash photograph has been taken in a different way compared to the others. It is of less quality and has definitely been over edited with pastel effects. Despite this, I like the concept of a large figure starting in the foreground of the frame, slowly fading and shrinking in the distance as they walk away. It adds the three-dimensional effect to a 2D image. You can see a slight faded figure with their head at the very top of the frame, which reduces in size as it falls further and further down, the smaller the subject gets, the more colour is added to their silhouette. The ending position of the model has the darkest outline and is seen looking out towards the sea. It is quite a trippy piece of photography, however still very successful in the idea behind it. 

I like in this image how it consists of one woman, but two of her modelling positions. Unlike the others, the subject isn't performing a dramatic athletic motion, just a simple switch of body position. The background also isn't a block colour of black, instead it has texture in the background and consists of different shades of grey. This colour in the background works just as well for the foreground subject to stand out enough, but just lacks in shadows to give it that extra dramatic effect. The formal element colour has been applied effectively in this piece. The model is wearing royal blue attire with a dark purple face mask and bright red lipstick. These are bold colours which makes the photograph come across as loud but very appealing. 

This is another similar one to the girl who performed a cartwheel in the first image. This one seems to look less successful in comparison, however is effective and interesting in its own way. There is one subject, but three of her bodies mingled together through a slight blur near her stomach. I like that both of her limbs, an arm and a leg, have accelerated behind her; this exaggerates her leap forward and adds to the motion. The shadows are in various places all over her body which adds to the tones in this piece; another formal element used in order to construct a successful photograph. I think she could have perhaps worn a different outfit because if she was dressed in something more athletic and looked as though she was actually doing exercise, it would finish the picture off, rather than having her dressed in an uncomfortable looking vest and jeans. 

Image bank - Multiple imagery

Multiple imagery in photography is a collection of pictures presented in a grid of different scales each time.

This multiple imagery piece is a variety of adjectives such as wacky, interesting and attractive. It is most certainly unique and inspiring for my advertising project. 27 lips have been painted a different colour or pattern with different shapes and textures. The bright colours pop from the picture and each one is interesting in its own way. Each lip contains at least one formal element, and have then been combined into a multiple imagery piece in order to make them look more effective as a group. I created a multiple imagery piece similar to this with lips and their poses in a previous project, but with less effort and detail. In my opinion, a photograph that you can tell has had a lot of effort put into it definitely makes it that little bit more successful compared to some. There are two individual pictures where the model's mouth doesn't fill the whole frame, and I believe that the exposed black backdrop in these two images spoils the overall multiple imagery. 

I like the clever creativity in this multiple imagery piece. A series of 6 individual photographs have been split up by the square grids, whilst sitll forming one picutre, all in the same piece. There is a picture of grass, a starfish shell and the sand, a normal shell and the sea, a sunset, a sandcastle and a bright yellow and white flower. These images are all aspects of the beach, whilst work well in this multiple imagery becuase they are all situated around this one location whilst all still having their own photograph. I like the idea of cutting up a picture and putting it back together with another one of the same topic e.g. a packet of crisps and an ice cream cone. They are both aspects of food, that I could put into a multiple imagery piece similar to the one above. 

This is a multiple imagery piece of somebody demonstrating a hair tutorial through pictures. The step by step guide has been conveyed through the top left picture, across and all the way down to the bottom right hand finishing image. This is a clever way of advertising a hair product perhaps through images and real evidence to illustrate a hair style that could be achieved through the use of a particular brand. I like the model being placed infront of a white background in this multiple imagery because each images blends nicely together and there is no interuptions to each pictures individual composition. A back view of the woman's hair has also been captured in the bottom middle image which shuffles up the pattern. I think it is most certainly a successful multiple imagery piece with a great idea behind it; not just a collage of a random object taken from different perspectives. 

Of course this is my favourite multiple imagery piece because puppy pug photography is incredibly adorable. This piece consists of 7 different images that haven't been placed in even rows like the other ones. I like this way because it allows you to include landscape photography and portrait photography in the same overall image. It also makes the multiple imagery more interesting as there's different scales; the top two images focus on the pug's whole body, middle three images focus on the pug's top half, and the bottom two images focus on close ups; the puppy's face and its tail. The neutral tones in this piece are also a successful combination because it makes all of the photographs look more simplistic and attractive, as each frame features just the pug; no extra additions such as background confetti or props. Having just the beige, white and black plain colours was an effective choice when piecing this multiple imagery together.

I like the creativity and uniqueness that has gone into this multiple imagery. I can't make out if it's real leaves/materials etc or how it was created in general, however it is an extremely imaginative and original piece. Rather than this one being a tutorial or sequence of something developing in each individual picture, every grid is different to the other, whilst still having the same theme; people dressed up in natural resources. The poses of the people are varied to mix it up a little bit and each picture has a different prop/costume which doesn't make anything look repetitive. This is an inspiring image because it encourages me to use a 4x2 multiple imagery piece with each picture conveying a different way to hold something or perhaps a different recipe that could be made through adding strawberries to the ingredients for example. 

This multiple imagery is extremely similar to the hair product one up above; in how it conveys a step by step process of how to achieve a certain look. Again, it is going in the direction of across, all the way down to the bottom right hand finishing image. I think that this one is a little less informative than the other one because it is simply showing the eye gradually becoming more smokey and done up, without adverrising the products used. This piece is just for an audience to look at and admire, not actually follow. People could be inspired to use the colours that this model has used, but will just unfortunaetly have less of an idea on how to apply this make up unlike the hair tutorial multiple imagery. Nevetheless, the cold frosty tones and pastel shades are a perfect duo because they complete the look, rather than adding a random pop of red to the pictures. By these blue tones being the main colour in this image, it conveys how one shade of a formal element (colour) can be effective on its own. Shape is also featured in this piece with the oval eye and the arched eyebrow; it is all that's visible in each grid.

Image bank - Location portraiture

Location portraiture is photography of a person or group of people that displays the expression, personality, and mood of the subject. Like other types of portraiture, the focus of the photograph is usually the person's face, although the entire body and the background or context may be included.

This is a double exposure edit which I think has the location and the portraiture aspect to it. It is a clever way of photographing this topic because the location that the boy is in, forms the main attributes to his face. His hair is formed of the green trees which have a lime tone to them; colour being an effective formal element that stands out in this part of the image. His red top compliments his green hair as both are bright pops of colour which adds to the pictures eye catching appearance.There is minimal detail on the boys face, just slightly visible features such as his eyes, nose, ears and a very vague part of his mouth. Seeing this picture has most certainly made me intrigued and determined to photograph pieces similar to this with perhaps food, which will conform to my advertising project. 

This is a favourite of mine. It is an extremely well structured location portraiture piece which is very beautiful to the eye. It being cropped as a landscape allows for there to be no wasted space above her head and below her chest, allowing all focus to be on her top half standing out against the blurred naturalistic scenery in the distance. This is a photograph that has a hippy vibe. The model has gems near her eyes, with big earrings, a large ring and pink dip dyed hair. It is most certainly her location that supports this view as it is stereotypical for many hippies to enjoy the outdoors. All aspects of this picture are fresh and unique and the effect on this photograph make it looks soft and subtle. Her lip colour matches her hair colour which is a formal element that has been paired together effectively. I like the over exaggerated blur on the background because you may not be able to see her surroundings, however it is clear that she is on some type of field which is a very photogenic location.

I like this mixture of four portrait photographs placed together in one overall picture because it is an interesting way to convey more than one outfit in one piece. There has been two different models used in this construction, all of which are wearing outfits that feature the same colour; plum and khaki. These colours are very autumnal, which would pair perfectly with their location. This is a cluttered and messy brick wall with a crowd of stones on the bottom left side of each picture. If the models were dressed for summer, they would most likely be in a floral field. Because they are dressed for autumn, the dark and quite dull background works well with the season as it's one that slowly eases into winter. This has inspired me to create a collaged piece of perhaps a person holding up a different item of food in each strip of the frame.

I really like this close up portrait of this model in front of a beach. Having her whole head fill most of the frame allows for her to have clear defined make up that's noticeable, perhaps a summery look (the red lip) along with her accessories which are all contributors to the summery feel of this image. The main thing I admire about location portraiture is that the location compliments the subject, as it should; and with this one I feel that it works exceptionally well altogether. She has a simple bracelet on to add to her femininity, dark red lips and nails and brown sunglasses. It could have perhaps been improved if her hairstyle hadn't been cropped out, nevertheless it is a still a successful and flawless looking location portraiture photograph in my opinion. I am looking to create close ups of people's faces and have their make up and accessories match the colour of a piece of fruit I'd like them to hold, and this picture is great inspiration for that. 

This is the first duo photograph in this post. It is of two people being photographed for location portraiture. It is an extremely sweet and happy photo which has most certainly been captured at a holiday destination. The background is a mixture of things, but the sand confirms that they are both on a beach. This location automatically makes anything look attractive because the beach is extremely photogenic, but having the two subjects looking at each other and smiling completes the positive vibe that the season also brings to this piece. I also like that this whole piece has a square frame as it rejects any wasted space, apart from the right hand side which could have had a slight crop. 

This is a different style of location portraiture. It comes across as being a photo shoot style kind of piece because of the well put together outfit, the hair, the accessories, the make up and the location. I like the dark shadows in this piece because it  adds to the rustic and unique feel. The model is clearly a trendy lady with her unique style and overall it is a simple but effective outcome to what I imagine was a successful shoot. Her being quite small in the frame compared to the other pictures takes some of the attention away from her appearance. There is too much of the stairs which do not even look that attractive or appealing. However, it is still a pretty picture.

Image bank - Close up

A close up picture is a photograph taken at a close range or with a long focal-length lens.

This is an extreme close up an eye, with no make up except the red eyeshadow surrounding the whole of the eye that's on show. I find this image extremely fascinating because you can see the person who's taken the picture in the reflection of the model's pupil. I like the pop of colour in this piece, as it is one of my favourite formal elements which makes any type of photograph automatically extra eye catching. The viewer is able to see plenty of detail inside of the eye, conveying a pattern along with there being shape in the pupil; two more formal elements that are in this piece to add to it being a successful piece of photography.

I really like this close up piece of photography of licquorice allsorts because they are a type of sweet, which is what I want to be photographing when I begin my 'advertising' project. I intend to look at many food items and create wacky photoshopped images, however simplistic ones like this are also what I aspire to capture. I admire in this photograph how a collection of allsorts have been crowded together, with nearly one of every sweet in this image in order to advertise the many different types of sweets that come in its packet. The mixture of yellow, white, blue, black and pink are colours that contrast effectively together, whilst complimenting eachother and making this piece look complete. I feel that if any other colour was added it would be too much; 3 bright colours mixed with 2 neutral colours are a successful combination just as they are. Also, having the whole frame filled with these sweets is another decision that I find to be a successful one because it avoids having wasted space in the frame.

This photograph is an extremely simplistic close up. There would have been  no complications with taking this picture or much effort put into it either. There are two segmenets of the inside of a lemon with its defined citrus gems. The photograph looks extremely mouth watering, and in my opinion the dark yellow contrasts brilliantly with the black backdrop. Photographing the lemon this close allows the audience to admire the precise detail of the lemon's contents which makes it look appetising, however I feel that it needs a bit more added to it to complete it as an overal photograph. Despite this, it is inspiring for me to think about photographing fruit this close aswell, and perhaps creating a multiple imagery of a mixture of different fruits, all of a different colour, to make it a fun and attractive piece. 

This portrait photograph is an extremely clever way of capturing an interesting close up piece. The overall picture is a close up of one lense of a pair of glasses, however what the viewer is able to see through this lense isn't a close up at all. This is extremeley interesting and an amazing way to capture holiday photographs. The exposure in the outside of the lens has been increased to divert the attention away from it, and focus the viwers eye on the dark blue ocean with white rippled waves. Not only has the glasses surroundings been brightened, but they have also been blurred which is another photoshop technique used to fully complete this picture. I like that this whole image has been formed with a variety of blue tones; it sets the mood of there being a beach as the sea and the sky are both blue, and are both very important aspects of a beach picture. 

This is another piece of food photography that has been taken as a close up. It isn't an extreme close up like the lemon, however it is close enough for the audience to focus on the green apples contrasting with the dark grey bucket that they're piled up in. I like in this image that the fresh green colour of the fruit pairs perfectly with the fresh looking droplets that have been sprinkled over all of the apples. These droplets add to the feel of them being freshly picked perhaps. Situating the bucket in the right side of the frame and having the mountain of apples fill the top of the frame has evidently created a successful photograph. It inspires me to capture bright food photography whilst also adding in a darker colour for them to contrast with; as it seems to have worked well with the close ups in this post. 

Similar to the picture above, this bowl of spaghetti and meatballs has been captured so that the bowl is on the right side of the frame. I like photographs like this, and feel as though I will want to compose my future photographs like this. This is an extremely tasty looking dish, and having it being taken as a close up allows for the herbs and the juicy texture of the meal to be more evident. It looks very appetising, which is what food photography should look like. Usually, a close up of food makes everything look extra unattractive, however when it is cooked and presented like this picture the outcome is very successful. After this post on close ups, I for sure intend to take many close ups of food and drinks for my advertising project. 

Image bank - Wide angle

In photography and cinematography, a wide-angle lens refers to a lens whose focal length is substantially smaller than the focal length of a normal lens for a given film plane. This type of lens allows more of the scene to be included in the photograph, which is useful in architectural, interior and landscape photography where the photographer may not be able to move farther from the scene to photograph it.

It was most likely a go pro that captured this interesting wide angle photograph. It is clear that this isn't a shot that has been created deliberately because the subject is mid surf. It is a completely natural photograph, which had an extremely successful outcome. The wide angle setting on this camera allowed there to be a sense of 3D in this image, as there is with most wide angle pictures. It has captured a clear definition of the waves and the water droplets, along with defining the man's body and the current in the sea that his surfboard has disrupted. The wave has been captured with this wide angle setting that would be over in a few seconds to the naked eye. Movement is a very creative formal element that is evident in this piece, along with the saturated colours of the sky, sea and the man. It has been composed effectively, and possibly been given a slight crop to make the photograph look more structured, instead of having plenty of wasted space in the right hand side of the frame. 

I find this photo extremely humorous and effective. The camera has been placed in close proximity to the birds face, allowing his front part of the body to appear larger and rounder than the back part. There is a lot of sharpness on the grass in the foreground, along with the animal itself, which compliments the blurred background, allowing the subject to stand out against the mixture of blues, greys and greens in the distance. The saturation in this piece has been over exaggerated and perhaps there is a little too much, because the bold colours make this photograph look less natural and instead overly edited. Even though the red is an important colour in this photograph, adding to the bright blue and green, it is still a bit too much. The wide angle setting on this camera however has enabled the birds 3D nature to be illustrated, along with its surroundings, instead of having a boring and unattractive 2D picture of a casual turkey.

This is one of my favourite wide angle photographs in this post. Everything in this picture has been constructed and composed exceptionally well. The wide angle lens has almost captured this image to be symmetrical on both sides, however it being uneven is barely noticeable and doesn't hide the fact that it is a brilliant piece of photography. The dark material of the Eiffel Tower has a clear contrast with the blue and white sky, and this is all that's visible in this piece apart from the odd trees. The people at the bottom of the frame are minuscule, and perhaps not even noticeable at first glance. Them being so tiny in comparison to Paris' most famous land mark allows a viewer to realise just how tall and large this iron lattice tower is. It can be seen as an illusion and almost like the photographer is based underneath it, however the depth from the bottom of the tower to the top is clear and conveys that the photographer isn't underneath, but instead using this wide angle lens to create this perception. 

This reminds me of the first photograph in this post, where the overall picture hasn't been captured deliberately, but instead as an action shot. This one however has been taken by the subject himself, who has captured his surrounding from mid air as he snowboards. It is in action packed photograph which oozes the formal element movement. His facial reaction illustrates that he is being adventurous and perhaps a bit of a dare devil with this stunt. The colours in this picture are neutral, such as the blue and the white - a formal element being used effectively and matched well together in order to compliment the icy environment. The interesting pattern on the mans snowboard is an effective contrast to the rest of the image, and adds to its appeal overall.

It is most definitely these accidental adventurous mid air go pro shots that are the most interesting and fun when being captured in a photograph. The colours in this piece are extremely wacky and add to the fun factor, because they are bright colours which compliment the man's smile who has taken this picture. It has a very positive vibe to it, and it is most certainly the wide angle lens that allows this picture to be as effective as it is. You're able to see all 3 reactions of the people on this ride, with many other roller coasters and attractions on the ground around them, whilst the left side of the frame has that earth curve, conveying just how 3D it is. I like how this photograph has been composed because there is no wasted space, just fun, colourful and attractive subjects.

This is more of a simplistic shot taken with a wide angle lens. It is simply a little boy with a messy ice cream being silly in front of the camera. His cute little cheeky face being so close to the camera exaggerates his expression, because realistically his head would not appear as big as it does in this photograph. The difference in proportion of his hands and his face definitely adds to the humour in this picture. Furthermore, his face being directly in the middle of the frame conveys it as being an effective composition. I like the wide angle lens and feel that I definitely want to use it in my future photography because it is an effective, different and interesting way to take photographs. It's clever in the fact it allows more than just the average space in a 2D photograph to be illustrated in one frame. The 3D appearance of some of the pictures is extremely effective, and I like that the surroundings of the subject can most often be involved in the picture as well.