Photographer Research - David Gilliver

David Gilliver

Why I've chosen him

David Gilliver created the campaign "Little People" which is his area of work that I have been drawn to the most. He captures a handful of other topics, however the little people approach to his work is the most fascinating. I have chosen this photographer for this particular reason because I feel as though there is a lot of potential with this technique in my advertising topic. I touched on the little people approach slightly in my previous topic last year after finding a photographer similar to Gilliver, however I'd like to explore it in more depth during this uni. Not only does Gilliver add little people to his images, but he creates a whole setting, with action taking place all around. For example, he has people drawing a face on a pumpkin and calving it it and passing down the chunks they calve to their friends who are keeping guard on the seeds from the pumpkin. Gilliver brings life to something that has no life at all, through the use of miniature characters. He explores a variety of compositions and formal elements which adds extra diversity to his work. I feel like Gilliver could inspire me immensely throughout my project which is why I look forward to experimenting with his technique. 

This first photograph of Gillivers is bursting with formal elements, such as colour, depth, shape, form and reflection. All of these elements add to the creativity and successful appearance of this piece. What's being advertised here in this piece is the Halloween season. A store could perhaps use this type of image to create an idea for an advert, or simply use it as an advertisement at a bus stop or on a billboard to inform people of their 'cheap' pumpkins perhaps. It is a very creative piece which has been composed well, however there is perhaps too much of the reflection featured in the bottom half of the frame, the pumpkin could have perhaps been located in the centre of the frame, and a more creative face could have been calved on the pumpkin. Other than that, the use of little people calving this pumpkin has formed an extremely fun and entertaining photograph. I like the use of the black background and having the bright orange pumpkin stand out against it because this is more effective, as Halloween is a dark and spooky time of the year, therefore the use of colours in this piece are relevant and practical.

This is one of my favourites of Gillivers. This piece has been composed perfectly, and the photographic elements featured in the image are extremely effective. Having the blur smother the majority of the photograph except for the two men in the middle cutting up a yellow Smartie was a smart move from Gilliver. By doing this, it reduces the cluttered appearance of the frame because the audience have a focal point when looking at this photograph, instead of being overwhelmed by the mess and action taking place. The action has begun at the bottom of the frame, stretching out into the distance (the top of the frame). There are crushed smarties covered all over the bottom of the frame, but fresh and undamaged smarties sprawled into lines at the top of the frame waiting to be attacked. This results in having the viewer assume that even though this is a moment that has been captured, action has still taken place after this has been shot, and the top smarties have been damaged just as much as the bottom ones. It really brings life to peoples imaginations. I also like the combination of colours in this picture because it presents chocolate in the right light; colours are positive formal elements, and chocolate is a piece of confectionery that brings happiness to someone when they've been craving it for hours. 

I am finding this photograph to be extremely comical and entertaining. There is a large amount of audience that this type of picture will attract because Star Wars has evolved through many generations, therefore allowing it to attract adults, teenagers and children. Having Darth Vader sit relaxingly at a dining room table holding a box of Weetabix is rather surreal, which emphasises the humour in this piece. Weetabix is being advertised here in a way that conveys to their consumers that even characters like Darth Vader (from the dark side) eat Weetabix. In my opinion, this type of approach to Gillivers work is something that would really attract a young audience. Gilliver has also explored a number of other images featuring this villainous character along with Storm Troopers from Star Wars. He has taken his technique of little people to a different level here, and I like it. It has inspired me to use my own characters in my photography, for example, I have M&M characters that I could feature in a photograph of M&M's. I also have Minion characters that I could use for something creative. All of these ideas could be explored in my project, as a result of looking at Gillivers photography.

This is another very creative photograph of Gillivers. I very much enjoy looking at this photographers work simply because of his creative streak. Imagination is the main thing that I aim to explore in many of my photographs, having it ooze out of the frame and into my audiences memory. The composition is different in this piece, as the teeth chatter mechanism has been photographed as a close up instead of having the image be shot from the distance. The light has shone down on this image in a clever way, as it adds to the shine of the teeth, making it look as though the little people in the frame have actually scrubbed them squeaky clean, when in reality, this is just a result of lighting. Again, the black backdrop is effective as it allows the bright red gums and bright white teeth to stand out immensely. All of the little people have interesting roles as painters, working on a set of teeth instead of the walls of someones house. It's yet another fun piece of Gilliver's that I find to be, yet again, wildly imaginative and inspirational. 

How he has influenced me

Gilliver inspired me immensely by giving me the idea to employ miniature people into a frame and mix them up with ordinary objects. For this idea, I wanted to use books and people. As reading is something that can clear your mind and avoid you from thinking about any struggles/issues in your day-to-day life, I wanted to convey this as a form of escapism. By shrinking people to the size of books, I have suggested that they are closer to their fantasy of being in a fictional world in comparison to the real world. I then employed the advertising theme by adding surrealistic and fun features. In the top photograph I pasted pages of books in the background, and in the bottom frame I added a speech bubble with a quote, coming from Danielle. By photographing people with books in this artistic style, it looks more like a piece of advertising in comparison to an ordinary photograph of someone reading a book.

Summary

Ultimately, David Gilliver is a photographer that brings life to unrealistic objects and things and fires up the imagination of the viewer. He makes his photographs extremely fun, pleasant and lively which is the main reason as to why he is an inspirational man, especially for this topic of mine. His work is appealing for a variety of age ranges which is important in advertising to do with food as anyone could be interested in consuming it. Gilliver explores such a variety of formal elements that it is this fact that makes his pieces so vibrant and effective, because there is always something fascinating taking place. The reflections in the majority of his images is a very beautiful finishing touch to his work. 

Photographer Research - Jonathan Knowles

Jonathan Knowles

Why I've chosen him

My reasons for choosing Jonathan Knowles as part of my photographer research is because his work is based around a lot of explosions with water and powder that are techniques I would like to develop from last year. Colour and pattern are both formal elements that are featured thoroughly in practically every Knowles photograph, and these formal elements are extremely important in advertising because colour is a vital feature for capturing someones attention, and pattern will most likely keep them interested in the photograph. Knowles uses creative techniques and photoshopped edits to form intriguing and refreshing pieces of photography. He is also part of my photographer research because his unique style has earned him award-winning advertising commissions worldwide. He has advertised a lot of beer brands which isn't something that I want to explore, however I do want to explore drinks, and the style he created the Bulmers piece in is a way I'd like to try out in my work. 

In this photograph, Jonathan Knowles has worked with Lowe Vietnam for its client Omo and created this campaign, the above image being one of the instalments. I like this photograph of Knowles for many reasons - one being that the creative element is strong. Having the beverage coming from the top of the frame and pouring down into the glass at the bottom, with a slight splash and added see through splash, is a technique that can immediately transform an average picture of a drink into a stylish and imaginative piece. The glass has condensation surfaced all around it, which conveys the beverage as being cool and refreshing. This is an attractive element of the photograph, along with the ice cubes seeping through the drink and coming through to the glass, because it makes the drink look inviting; especially if someone was to see this advertisement on the street during a hot summers day. The contrast of the drink against the white background is effective, as it allows the colour of the beverage to stand out - colour and pattern being the most apparent formal elements in this piece.   

Knowles worked on this piece for the brand Bulmers, which is the biggest selling British bottled cider brand in the UK. They released a new zesty blood orange flavour, that Knowles has visually presented in this advertisement. He captured the close up of an Orange and clearly increased the saturation of its outline, along with adding tints of dark red to emphasise the 'blood orange' flavour - as red has the connotation of blood. He then simply placed over the top, his cutout picture of the bottle and situated it in the centre of the sliced fruit. This overall image is an extremely attractive and successful piece of advertising photography because the colours are bold, along with tone in the orange slice to increase the realistic appearance of the fruit. There is pattern all around the fruit and it looks as though the Bulmers bottle is emerging from the centre, which represents how the drink has come from (been made) from the orange. By Knowles using white font for the "New Zesty Blood Orange" title, it stands out against the dark hot colours of the fruit. It is also all in capitals which adds a dramatic effect to the audience when they read it, as it almost appears as though it's shouting it out to you. 

This photograph is oozing with refreshing flavours. Having the composition be in the format of a portrait allows plenty of space for the can to sink into a deep section of tonic water. The water has rippled as the can hits the surface and curled around the top of the packaging, sprinkles of leftover liquid spritzing out the top of the water. There are slices of limes floating around in the water surrounding the can, along with chunky ice cubes, all with fizzy bubbles hugging them. Having added flavours and food/drink items in part of the frame with the can of drink conveys the items that could be added with the drink in order for the consumer to experience the best taste e.g. an added slice of lime in the drink and a few ice cubes to keep it cool. Having all of this against a white background adds to the refreshing appearance of the image, as white contrasts with the dark green can, rather then having it blend in with an all black background. The added words again at the bottom of the advertisement is a title that could tempt somebody into purchasing this drink as it says that it's "perfect for the evening", and also mentioning Schweppes Tonic water as being the drink mixed with the gin in this can - therefore advertising two of Schweppes products in just one advertisement. 

Contrasting with the other styles of Knowles work, this photograph is completely different. It still conforms to the theme of advertising, but instead looks at make up. Here in this image are a mixture of eye shadows, all blended together on the left in solid and powder form. To the right of the frame is a dust combination of the orange, purple and blue powders which blend together in a messy but artistic way. I like in this image that there are two sections of the frame which are dedicated to different subjects. The left is just the start of the make up crumbling and the right is the outcome of the eye shadows being crushed. Colour and pattern are strong formal elements in this photograph which stand out against the white background. The composition is effective and the contrast of colours look attractive when they are all grouped together. Overall, this beauty photograph is an appealing piece that is inspiring with all for the messy powder formations. 

How he has influenced me

After looking at Knowles extremely bright and colourful work in this post, I came up with many ideas to advertise products. I was certain that I'd be enhancing the bright and saturated colours of the products I shot, as this is always an element that intrigues a viewer. I looked at photographing drinks such as Innocent smoothies as I wanted to make the bottle stand out from the frame, similar to his Bulmers piece. I used three bottles for this shoot, and placed two in the distance to exaggerate the front one as emerging from the composition. This bottle is therefore the focal point of the piece, emphasised by the background bottles. The skittles piece is something that I wanted to create in order to have the frame bursting with colour, and no empty space. I thought this was the perfect confectionery to capture a highly saturated image. 

Summary

Overall, Jonathan Knowles is a mixed photographer who looks at more than one advertising concept. He doesn't just look at food, and he doesn't just look at make up. By exploring all this variety results in him being a very inspirational photographer of mine that I can find inspiration from with a range of subjects and products. Knowles also adds interesting and stylish artistic techniques to his images such as the splashes in the top image and the mixture of two pictures in the second image. I admire Knowles bright and bold approach to his work and it's visual appearance is always so slick and well thought out - none of his work is cluttered or messy, it's evidently professional. 

Photographer Research - Josh Caudwell

Josh Caudwell

Why I've chosen him

Josh Caudwell is a London based photographer who specialises in commercial photography and also looks at fine art. His work is unique and varied in comparison to some of my other photographers. The reason that I have chosen him to be part of my photographer research is because a lot of his work appeals to me, as I don't just want to look at food and drinks in this project. My topic is advertising, and advertising is what I want to do. Under this topic comes an endless list of subjects and products that could be advertised through photography, and many of Josh Caudwell's pieces are part of them; nail varnish, bags, peoples possessions and alcoholic drinks etc. There are surreal elements in many of Caudwell's pieces that inspire me for when it comes to capturing images for my project along with ordinary elements that are also inspiring. Caudwell explores a variety of formal elements in his photography and he doesn't just specify around one area. His versatile approach to his work is an attractive trait of Caudwell's that is visually evident in his photographs. 

This is an example of Caudwell's beauty photography which is just one of many themes that this man photographs. In this image, it is evident that the overall piece has been put together; not naturally shot. As it would be impossible for 5 nail varnish bottles to all balance on top of each other on their sides, with one elegant drip of the product seeping through the lidless packaging. This photoshopped technique has allowed a very creative and effective piece to be formed, as the image isn't messy - which it would have been if this was created naturally - instead it is attractive and oozing with femininity, which you would expect from beauty photography. The combination of pinks tones allow for them to appeal to a mixture of audiences, as one colour might not to appeal to someone but another colour might. This is a beautiful piece of commercial photography that has been composed well. The slight reflection beneath the bottom bottle is also an interesting touch made by Caudwell as this adds to the feminine appearance. There are minimal shadows featured in this photograph which reduces the harsh and bold look that nail varnish bottles shouldn't have. They are an elegant and glam beauty product which is reinforced by the bright lighting, with just enough contrast to keep the overall image at a balance. 

This is a more unique and different photograph of Caudwells. He has taken a few of these with the same style, but consisting of different props. This style of photography appears to be fashion themed mixed with a persons belongings. It conveys someones identity, and as a result advertises their taste in fashion and hobbies: filming/photographing. On the other hand, the above props could be products of a store, and this combination is what you can style the props with e.g. a brown belt with a brown faced watch and black frame glasses etc. The grey wooden bench beneath the objects was an interesting background to have these items on as it creates a rustic appearance, close to becoming slightly vintage. The props in this photo have been situated around each other in an artistic arrangement, therefore creating a successful composition. The formal elements line and shape are extremely apparent in this piece and it is these that make this photograph a successful outcome of his commercial work. 

This is yet another photograph of Caudwells that is different in it's own way. He has shot a lot of alcoholic drinks in his work that involve some form of splash. In this photograph movement is extremely apparent - this formal element stands out the most. It is an important part of the image because the only still life object is the orange on top of the breadboard. Having the remaining props captured in motion makes the overall photograph eye catching and interesting. There's a slice of lime and a slice of orange in the air along with the alcoholic beverage splashing out of the glass. Ice cubes have also joined the composition as this would also be part of the contents in the glass before it erupted. Trickles of the drink are featured near the orange slice to create a more natural appearance of the piece instead of having a splash of drink flying out the glass but appearing nowhere else in the frame. The two knives are also in the frame as these would have been the cutting knives used for slicing the fruits. All props and food items used in order to create this drink have been captured in one image, even if they haven't been elegantly presented. The surreal approach is successful in replacement of an ordinary shot because the overall pieces looks a lot more appealing. Caudwell's creative juices were definitely flowing in the creation of this photograph.

Another style of Caudwell's consists of this. He has photographed designer bags in a way that displays to the audience their 3D nature instead of a 2D version. He has pulled the strap out and extended it to its furthest in order for the audience to compare the size of the strap with the bag. Caudwell has also presented the designer tag so that the audience can see what style it is. The beautiful light grey colour of the bag has been  portrayed through a high key lighting set up as there is extremely minimal shadow casted over the bag. The cubes is a style that Caudwell has used in his other photographs of bags, as it adds to the creativity of the overall images. Having these variety of sized cubes act as accessories in the photograph adds to the creativity of the piece, which is something I see as vital when capturing advertising photography.

How he has influenced me

Caudwell inspired me to photograph some flattering and feminine products after looking at his work of the nail varnish bottles, personal belongings and handbag. The majority of the lighting used in Caudwell's work is high key, which illuminates the bright appearance of the subject he's photographing. I used two light boxes and a beam in the photographs of mine above to add a sparkle to the outer packaging of the perfumes, and a white background to allow the colours of the subject to emerge from the frame. Unfortunately, I was unable to create anything with the surrealistic movement except for the momiji doll and popcorn in shoot 6. Therefore, the 3rd photograph of Caudwell's in this post didn't inspire me as much as I'd have liked it too. I will be exploring more of the surreal technique in Unit 4.

Summary

To conclude, Josh Caudwell has captured many different styles of photographs, all with equal pros, and all oozing with creativity. His pieces always look well thought out and have a nice finish to them instead of appearing incomplete and lacking in imagination. Caudwells work attracted me because of just how versatile his photographs are. He doesn't specialise in anythng inparticular which I think is a benefit in advertising/commercial photography because it reduces the risk of becoming stuck with developing an idea. He explores a mixture of formal elements in his work which is also something that makes his work attractive, because it isn't repetitive, therefore every piece is refreshing to look at.

Photographer Research - Kimberly Davis

Kimberly Davis

Why I've chosen her

Kimberly Davis is a female photographer who I have chosen to look at and study in extra detail for many reasons; not only because of her food and drink theme. She doesn't individually just capture food based images, but she also specialises in interior and lifestyle photography which could be possible elements that I explore in my project. She likes to take photographs of "all things pretty"which is something that I can relate to on some level. I like to create images that look clean, slick and well thought out instead of dark, rustic and cluttered. I am definitely into all things bright and vibrant, and enjoy the photography technique high key lighting. Kimberly Davis has used this technique in an assortment of her photographs and her subjects are also food items that I was thinking about capturing when it comes to my shoots. Her work is exceptionally appealing because every item of food that she takes a photograph of looks edible through the screen, which is what food photographers should make their viewers want to do.

This pancake photograph is an example of what a lot of Davis' work looks like. She captures a variety of breakfast foods, exploring the continental treats that you'd find in places like Italy and France. She has created a plate of pancake towers, one clear and defined in the foreground and the other blurred and fuzzy in the background. Setting this composition out means that there is more for the audience to look at in the distance instead of having just 4 tiny pancakes in the frame. The more of this food there is, the extra indulgent it looks. The added syrup dripping from the top of the pancake down to the bottom in thick puddles looks extremely mouth watering and most certainly builds an appetite in the audience. A camera technique has been used in this image to exaggerate the subject. An intense blur has blocked out everything surrounding the front 4 pancakes allowing these to be more 'up in someone's face' instead of having equal definition on both pancake towers. One standing out more in the frame is a lot more dramatic and effective as an overall photograph. Also, the simplistic colours of beige and white compliment each other exceptionally well. There is no clutter in the frame, and the plate of food looks oddly clean for what it is; anything with syrup on could effect the graceful appearance it has the potential to have. 

This portrait photograph conveying a plate of cake slices looks extremely appetising. The slices create a 3D circle emerging from the plate into the viewers eye, which allows for the slices to look as though they have all come from the same one, even though five different cakes have been baked just to create the illusion of one. The toppings that I can make out from the image is cherries, truffle, chocolate, cream and perhaps ginger. These flavours are all extremely tasty but also very different. By having 5 different flavoured cakes presented in the frame as one illustrates a different flavour to a variety of different audiences. Through this technique, the image is able to grasp the attention of a mixed amount of people instead of just those who like chocolate cake for example. This technique could have been used for a certain brand that sells different flavoured cakes, advertising all five of them here in one image. Furthermore, there being an empty space in the circle formation adds a sense of enigma, as the audience may wonder what the sixth flavour of cake is. This could draw them into researching the brand or perhaps popping to the shop to find out. The image could have appeared a little extra natural if there were a few crumbs surrounding the cakes or on the place mat beneath the plate, just as an extra little touch.

The reason for me looking at this photograph is because it is different to Davis' other ones. This is more of an establishing shot, illustrating a whole setting with a mixture of food and drink all situated in different segments of the picnic blanket. Another reason as to why I like this photograph is because it has been captured through a birds eye view. I feel that having the camera look down on products mean that the viewers gets a better sense for the contents of a product instead of the  outer packaging. The picture is oozing with the theme of summer and warm weather. The vibrant multicoloured props and food in this picture are eye catching and have the connotation of positive emotions mixed with summer time fun. In this photograph is strawberry cheesecake, watermelon, cupcakes, ice cubes, chicken wings, sandwiches and cherries etc. These are all appetising foods that are eaten often around this season, therefore Davis' has successfully captured what Summer looks like through food; delicious and refreshing. I want to look at these positive colourful foods myself in my project, which is why looking at a lot of Davis' work means that I can get a feel for the type of foods I should and could create in my shoots. 

This last photograph of Davis' is a savoury dish in comparison to her sweet treats. The dish looks like it could be an appetiser or a starter for someone in an exquisite restaurant. The dish appears elegant and sophisticated, in comparison to what it could like if it was a plate of onion rings or garlic bread that are the usual starters for a lot of people. The amount of fresh colours in this dish is the main attraction in my opinion. The green tones and white vegetables are just screaming the word "healthy". Davis doesn't just capture foods for those who enjoy a high fat snack at times, but also for those who are perhaps on a diet or are eating clean. The eating clean theme is further emphasised by the bright white tablecloth that the plate is sat on, along with the white plate itself. White has the connotation of purity, so by Davis using this colour as the main theme could perhaps suggest to the audience how eating clean keeps your mental and physical well-being pure. I like the added pour of complimentary sauce in the top right hand corner of the frame. There is only a slight dribble of this liquid but it adds to the colours and delectable touch of the overall dish and photograph. 

How she has influenced me

Kimberly Davis influenced me with food photography. I wanted to create a set up like she did in her picnic picture. Hers was captured from a birds eye view, which is how I also shot my photograph. This way, I was able to photograph a set of ingredients without worrying about their proportions, because from a birds eye point of view you just need to situate the products in a way where they fill the frame rather than worrying about the products angles. I want to take more pictures similar to this one with more subjects in the frame and maybe hands and feet like Davis did. I also took an assortment of food photography in shoot 6 inspired by Davis with tasty treats that looked appealing, such as the cupcake one above.

Summary

Overall, Kimberly Davis' work is a visual scrumptious adventure. She really captures photographs of food that appear heavenly and inviting to the eye and to the tongue. Her savoury and sweet foods are the types of dishes that I'd like to cook up and photograph. She explores an effective amount of formal elements in her work which makes every single one eye-catching and visually pleasing. Davis' high key lighting technique is also something that I admire because of how bright and positive it makes her photographs look. This is something I want to explore, and Davis' has given me some of the inspiration that I need to do this successfully. 

Photographer Research - Richard Pullar

Richard Pullar

Why I've chosen him

Richard Pullar is a male photographer part of Morgan Lockyer Photographers based in London. He has worked on commercial and advertising briefs and created an endless amount of imaginative magazine pieces that appeal to me immensely and were the main selling point for me when I discovered him on the Internet. The reason that I want to study this photographer in more depth is because his work is a variety of edited images to bursting with colour styled photographs. Pullar has also worked with a lot of worldwide food companies such as McDonalds, Dominos, Pret A Manger and Innocent etc. which is another reason as to why I am looking at this mans work. The formal element featured mainly in Pullar's work is colour, which is my favourite out of all the ten. I want to explore interesting editing techniques along with applying some words/whacky slogans/illustrations to my photographs, which is what Pullard has done in some of his work; so by me researching his talent and skill I am able to understand and get a feel for the types of photographs I could capture and create, whilst being inspired by Pullar along the way.

This photograph has been captured with a birds eye view looking down upon the box of confectionery.  I  really like this photograph for an assortment of reasons. Firstly, the composition is effective having just the box of macaroons in line with the rest of the frame. There is no slant on the box or a mismatch of subjects; just simply a box of tasty treats which means that the audience are not distracted by anything else in the frame. The colours are a mixture of unusual tones, varying from a faint lime green to light mustard to pastel pink to hot pink to medium brown. These colours appear to look autumnal, which could be a relevant element in the photograph; perhaps suggesting and having the connotation of this food item being the perfect snack as the weather grows colder. In my opinion, the colours of the confectionery seem extremely vintage, and the tissue paper beneath them adds to the vintage style. Also, having the half eaten macaroon to the bottom left of the box could perhaps convey to the viewer that the treats were too good to just take a photo of; the photographer couldn't hold his tongue when it came to thinking about their taste.

These photographs of Pullar's are ones that were featured in magazines for the advertisement of Pret's fresh juices. I looked at photographs found in magazines because these often include features that I engage with the most - these are bright white backgrounds and photoshopped elements. I am always guaranteed stumbling across a photoshopped image when looking at advertisement pages in magazines, and this is the technique I enjoy using the most. Having a heart made out of the ingredients found in the bottle of healthiness is an extremely fascinating and interesting decision made by the photographer. The hearts convey that what the drink is made out of is extremely good for your health. This is reinforced by the actual physical appearance of the photographs. The hearts have been made out of the fruits and veg which has the connotation of your 5 a day being an extremely necessary day to day routine for somebody to get themselves into as it is beneficial for your physical and mental health. The slogans for these drinks are also important elements of the overall images because they both compliment each other. One advertises their packaging whilst also advertising the other, advertising how drinking your greens and your reds, or your reds and your greens, is significant; not just drinking one of them.  I want to experiment with typography in some of my photographs to create actual advertisements. 

Not only did I want to look at sweet treats and drinks through this photographer, but I also wanted to look at Pullar's savoury photography, because this food item can also be photographed in an attractive way, if done right. Pullar's savoury photography is most certainly captured beautifully, as he creates food that is photogenic. Above is an image of pizza, but they have been made singularly and cut into squares, instead of just simply photographing a large pizza in circle formation. By having this famous Saturday night takeaway cut into squares presents it as being a light snack, even if Pizza isn't wildly healthy for you, it most certainly looks like it is this image. The roasted veg on top of the dough sprinkled with herbs was an effective touch, because as soon as you add a slight handful of herbs onto a dish, it appears immediately transformed into something professional from something average. The composition in this photographs is inspiring because a plate of the food hasn't all been illustrated in the frame, instead it comes in from the right side, and then a tissue is placed next to it with a couple of the pizza slices on top. Surrounding this photograph's subject is a small segment of tomatoes, a small segments of lettuce, and a barely visible glass of an ingredient. The extra additives in the frame present the image as looking faultless, because they complete it.

Lastly, this photograph is another photoshopped one; which is of course one of the main reasons as to why I admire this image. The aesthetics of the photograph is extremely effective with the unusual cubes of oranges complimented by the slash of orange juice pouring around the frame. The image could at first be mistaken for there being cubed lemons in the frame, however the orange juice corrects the viewer's assumptions which is a clever feature made by Pullar. If someone is muddled by the subject of a photograph, something else in the frame should surely amend their confusion, and in this case it certainly does. The cubes of orange make this fruit look a lot more tasty than if the outer shell of the fruit was captured, because the juicy contents looks a lot more mouth watering, and this was definitely Pullar's intention. The reflection below the oranges is also an attractive touch because it adds to the enticing appearance of the fruits. Through the use of the orange juice pouring down in the frame in a surreal way, further illustrates Pullar's creative gene; his most attractive trait in my opinion. It is a very inspirational photograph because there are many different fruits that you could do this with, and maybe even mix some fruits together e.g. summer fruits.

How he has influenced me

 

When it comes to photographing fresh food products and making them look appealing, I took inspiration from Richard Pullar to use a white background and have the subject contrast with this colour, allowing the focal point to pop. I enhanced this technique by using selective colour in my print techniques post, emphasising the yellow colour in a more effective style against the black and white surroundings. Pullar's picture of the orange cubes and orange juice splash inspired me to do a shoot with people and their reaction to the sharp flavour of lemons, where the outcomes were extremely successful.

Summary

Overall, Richard Pullar is an extremely creative, imaginative and gifted photographer with an endless amount of ideas for advertising and commercial photography. His work is overflowing with relevant intentions and successful talent, all merged into one photograph to illustrate a colourful, vibrant, eye catching and striking outcome. He is one of my top favourites when it comes to my photographer research because his ideas for advertising photography are so in sync with my own. Many of his images include ideas that I had when it came to cooking up some photoshop technique ideas in order to capture a visual solution to advertising. In order for food and drink to sell, it has to prompt the viewer into wanting a taste - resulting in them being persuaded to buy a product through the simple nudge of a creative photograph.